• A broad and deep knowledge in the following areas: o Marketing creative and production process, o Omnichannel content creation and online customer behaviours, o Marketing technology and marketing communication in retail. • The ability to find new ways through co-creation with colleagues and other IKEA units. • Strong interpersonal skills with the ability to build trustful relationships with stakeholders of different seniority levels while communicating in an inspirational way. • The flexibility to manage different tasks trying to approach them with different points of view. • Ability to evaluate great communication as well as to plan and execute communications campaigns through multiple channels. • Ability to communicate confidently and clearly in English and Italian. • Availability to travel based on operational needs.
WHAT YOU'LL BE DOING DAY TO DAY
• Cooperate with the team of Home Furnishing & Retail Design to define the yearly event strategy (in terms of numbers, importance/effort, identification of crucial opportunities to strengthen the IKEA brand and positioning – i.e. Design Week). • Act as a member of the Marketing team with a specific assignment on physical and/or digital events set and forecasted in the marketing yearly plan. • Define and support the evolution of the edutainment social hub with a specific focus on editorial strategy, planning, content production and digital events, according to the new global direction of live at home, in addition to the current life at home. • Set goals and measure performance to optimize and improve specific marketing KPIs (i.e. engagement rate on social media). • Set and manage budget frame for marketing activities (i.e. external communication contents). • Develop the creative concept and the following brief for the location scouting managed by HF&RD. • Lead and support the content production company (from scouting to delivery) for marketing omnichannel content. • Actively cooperate with all key stakeholders involved in the events within commercial and beyond to secure integration, common focus and maximize impact.
ABOUT THIS WORK AREA
We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.